How many characters can an eBay title have?
| Field | Limit |
|---|---|
| Title | 80 characters |
| Subtitle (paid) | 55 characters |
| Item specifics | Category dependent, fill every relevant one |
| Description | No practical limit |
Do filler words hurt an eBay title?
Yes. Words such as "look", "rare" or "free shipping" consume characters that could hold real search terms, and eBay explicitly discourages attention-grabbing formatting.
Are item specifics more important than the title?
They are complementary. Cassini uses item specifics for filtering and relevance, so a complete set of specifics plus a clean 80-character title outperforms either one alone.