Good price, but no offers?
Your item is buried at the bottom of eBay search — buyers searching for exactly what you sell can't find you
Rank Up List optimizes your eBay listings with AI and live best-seller analysis. Titles, subtitles and item specifics that make your items stand out among millions of listings. First optimization free.
Built for eBay's Cassini engine: keyword-dense titles, complete item specifics and clean descriptions that lift click-through and conversions. No need to understand Cassini — we handle it.
14-day money-back · No card required · Cancel anytime
12,400+ active eBay sellers · 86,000+ listings optimized this month · +267% avg. views
How the Cassini search engine ranks eBay listings — free guide
Read the guideBeautiful Vintage Watch - Great Deal - LOOK!!
Vintage Omega Seamaster 1960 Automatic Steel Original Mens Watch
Your item is priced right — but nobody sees it
- Item priced well, decent photos, but zero offers
- Title written randomly: 'Beautiful item' instead of specific keywords
- Item specifics left blank or filled out poorly
- Competitors with similar items selling 10x more
- You don't understand how Cassini (eBay's search engine) works
What you get for eBay
- Cassini-optimized title (80 chars max, brand + model + specs)
- Persuasive subtitle (when enabled on your account)
- Item specifics filled with the most searched values
- Mobile-friendly description with integrated keywords
- Live analysis of top listings for your category
- eBay-policy compliant: no keyword stuffing, no misleading titles
eBay constraints handled automatically
- Title
- max 80 chars
- Description
- max 4000 chars
- Related search terms
- up to 8 × 40 chars
- Item specifics
- 6 pairs
How Rank Up List works for eBay
From URL or keyword to optimized listing in under a minute.
1. Paste your eBay listing URL or keyword
We accept live eBay URLs, product keywords or selling notes. The current listing is imported automatically.
2. AI analyzes the top listings in your category
We extract titles, item specifics and winning keywords from listings that are selling right now.
3. Get title, subtitle and item specifics ready to paste
Copy into eBay's editor. Everything within Cassini limits, in your language, with a shareable SEO score.
See it in action
Paste a keyword. Watch us scrape live marketplace data. Get a ranked-ready listing in 45 seconds.
Rank Up List app preview showing an optimized listing with SEO score
Try it live — freeEverything you need to beat Cassini
Cassini-optimized title
80 chars max with brand, model, attribute and product type. No ALL CAPS, no L@@K.
Persuasive subtitle
When your eBay account supports it, we generate a subtitle that pushes click-through.
Complete item specifics
We fill the 6 most searched fields for your category with concrete, policy-compliant values.
Mobile-friendly description
Scannable text with integrated keywords, designed for smartphone buyers.
Live analysis of top listings
Every optimization looks at current top rankings for your keyword — not stale data.
eBay policy compliant
Output built to avoid keyword stuffing, misleading titles and prohibited words.
Rank Up List vs the old-school tools
| Rank Up List | Traditional tools | |
|---|---|---|
| Marketplaces supported | 6 (Etsy, Amazon, eBay, Shopify, Redbubble, Amazon KDP) | 1 (usually just Etsy) |
| Live trend scraping | Every run | Static database, refreshed monthly |
| Writes the copy for you | Titles + descriptions + tags | Just keyword suggestions |
| Multilingual output | EN · IT · FR · DE natively | English only |
| A/B title variants | 3 per run | Not offered |
| Time per listing | ~45 seconds | 30-60 minutes manual work |
What eBay sellers say
"From 0 offers to 4 on an item that had been stuck for months. Changing the title made all the difference."
"From 0 offers to 4 on an item that had been stuck for months. Changing the title made all the difference."
"I optimized 50 listings in one weekend. Visits tripled and sales increased 40%."
"I didn't understand why similar items sold and mine didn't. Now I know it was just SEO."
Illustrative examples based on early beta feedback. Real named case studies coming soon — want to be featured? Email us.
Transparent pricing — start free
7-day free Pro trial · Cancel anytime · No card required to start
Pro
- Unlimited optimizations
- All 6 marketplaces
- Titles + item specifics
- eBay URL import
- A/B title variants
- 7-day free trial
Studio
- Everything in Pro
- Bulk 500 eBay listings
- API access
- Priority support
- Dedicated onboarding
14-day money-back guarantee
Try Pro risk-free for 14 days. If you don't see more views on your listings, email us for a full refund — no questions asked.
eBay SEO explained
How Cassini ranks eBay listings — and how to write titles it rewards
Cassini is eBay's search engine, and Best Match is the default sort it powers. Unlike Google, it does not rank pages by links: it ranks listings by how well their structured data answers a query and by how buyers behave once they see the result. That means eBay SEO is two jobs — putting the right words in the right fields, then earning clicks and sales with them. The sections below cover the ranking factors, a title formula with real before/after examples, and where each keyword belongs.
What Cassini actually measures
| Signal | Impact | What it means for your listing |
|---|---|---|
| Query–listing relevance | Highest | Cassini matches the buyer's query against your title, item specifics, category and (secondarily) description. A keyword that appears nowhere in your listing data cannot rank, no matter how well the item sells. |
| Item specifics completeness | High | Item specifics are structured data. They power eBay's left-hand filters, so a missing 'Brand' or 'Size' removes your listing from every filtered result set — a silent traffic loss most sellers never see. |
| Click-through and sell-through rate | High | Cassini is a behavioural engine: listings that earn clicks and sales for a query get pushed up for that query. A clearer title raises CTR, and higher CTR compounds into better placement. |
| Seller performance | Medium | Above Standard / Top Rated status, defect rate, late shipment rate and returns handling all feed Best Match. Poor service caps how high good SEO can take you. |
| Price and shipping competitiveness | Medium | Total cost to the buyer (price + postage) is compared with similar sold items. Free or fast handling wins ties between otherwise identical listings. |
| Listing recency and format | Low–Medium | Auctions get a visibility bump near the end; fixed-price listings gain from accumulated sales history. Ending and relisting resets that history — edit instead. |
The 80-character title formula
Every high-ranking eBay title follows the same order, from the most searched term to the most specific qualifier:
Watches
Beautiful Vintage Watch - Great Deal - LOOK!!
Vintage Omega Seamaster 1960 Automatic Steel 34mm Mens Watch Serviced
Brand + model + year + movement + material + size + gender. Every one of those is a real search term and a filterable item specific.
Auto parts
Brake Pads New Fits Many Cars Fast Post
Front Brake Pads Set for BMW 3 Series E90 320d 2005-2011 Ceramic OEM Quality
Fitment (make, model, chassis code, engine, years) is how buyers actually search for parts — vague titles never enter the result set.
Sneakers
Nike Trainers Size 9 Excellent Condition Bargain
Nike Air Max 90 White Black Mens UK 9 EU 44 Trainers Original Box VGC
Colourway, both size systems and condition shorthand catch the long-tail queries competitors ignore.
Handmade / craft
Handmade Personalised Gift Idea for Her Xmas
Personalised Birth Flower Necklace Sterling Silver Custom Name Gift for Her
Material + product type + occasion beat generic gift language, and 'Sterling Silver' matches a metal filter.
Where each keyword belongs
Characters 1–40 of the title
The primary keyword — the exact phrase a buyer types. Mobile truncates around 40–50 characters, so the money words go first.
Characters 41–80 of the title
Secondary attributes: size, colour, material, compatibility, condition. Use all 80 characters; unused space is unused reach.
Item specifics
Fill every recommended field, then the optional ones. Use eBay's suggested values verbatim so your listing joins the filter buckets buyers click.
Subtitle (paid)
Not indexed for Best Match by default, but it lifts CTR — put the benefit or a bundle offer here, never repeated keywords.
First 200 characters of the description
Restate the primary keyword and two variants in a natural sentence. Cassini weights the description lightly, but Google indexes it fully.
Photo file names and alt context
Descriptive file names help external search; 12 clean images on a white background help conversion, which loops back into Best Match.
Five mistakes that cap your reach
- Keyword stuffing unrelated brands ('not Rolex') — an eBay policy violation that suppresses the listing
- ALL CAPS, L@@K, ****, or emoji padding: they burn characters and reduce trust
- Ending and relisting to 'refresh' — it deletes the sales history Cassini scores you on
- Leaving optional item specifics blank because they seem redundant with the title
- One title reused across 30 variations instead of per-variant keywords
Let the optimizer write the title for you
Paste an eBay URL and Rank Up List applies this exact formula: an 80-character Cassini-ready title, filled item specifics and a mobile-friendly description, built on a live scan of the listings currently ranking for your keyword.
Frequently asked questions
Does it work for private and business sellers?+
Yes. We optimize the listing, not the account type.
Will I risk eBay sanctions?+
No. Our output respects eBay policies on titles and descriptions.
How long until I see results?+
3-10 days. Cassini indexes optimized listings quickly.
Can I optimize already active listings?+
Yes. Paste the URL and get the optimized version to update.
What if it doesn't work for my category?+
Try it free. If you don't see results in 14 days, we refund 100%.
Can I try it for free?+
Yes — 3 optimizations per month forever on the free plan, plus a 7-day Pro trial.
First optimization free — no card required
Thousands of eBay sellers are standing out every day. Join them.
14-day money-back · No card required · Cancel anytime